Podbean Podcast Site Category :   Business   Tags :                 
27
February
2009

Domain Name SEO

Your domain name does have an impact on your SEO strategy.  Registering your domain name for extended periods of time can help show Google your site has longevity which increases their confidence in ranking you highly for your keywords.

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26
February
2009

Those High Ranking Social Media Profiles

A friend told you about LinkedIn, you setup an account, but forgot about it and never followed up on.  It has a minimal amount of content on it and maybe you only linked up with one or two other members.  Well, that basic profile is likely now one of the highest ranked webpages for your name in Google.  That’s a good reason to revisit that profile and freshen it up.

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25
February
2009

The Juicy Pulp of Brand Management

Tropicana recently changed their product packaging and suffered a lot of negative public reaction from their customers who didn’t like the new generic look.  With the huge and freely accessible focus group of the internet, this could have been an easy blunder to avoid.

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24
February
2009

Brand Management - Protect Your Reputation Online

Bad things can happen to good people - and those bad things will dominate the search engine listings more than the positive things will.  The key is content creation - the more of the content you control, the more positive content will exist online for you.

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23
February
2009

Twitter Spammers to Avoid

You get a new follower, you get excited that you are growing your follower count, but wait… don’t be to quick to follow them back.  It might just be a spammer.

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20
February
2009

Twitter Thoughts

Twitter is a great tool for business, but it can be used differently depending on what works best for you.  This is my general overview of how I currently am using this tool.

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19
February
2009

Twitter Tweets in a Can

Just because you can, doesn’t mean you should.  3rd party Twitter client applications allow you to schedule tweets to be delivered at a later date.  Be careful how you use these services - overuse or relying solely on them can make you come across as a spammer or non-engaged user.

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18
February
2009

Money Can’t Buy You Link Love

Getting incoming links to your website or blog is about providing valuable content.  Paying another website to link to you might lead to Google cooties.

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17
February
2009

Facebook Not Quite at Face Value

Facebook has a new Terms of Service agreement that you might want to preview.  Suddenly, you don’t have the ability to opt-out your posted content on Facebook - even if you disagree to the new terms and quite, Facebook still owns you.  May only be intended as a rear-covering move on their part, but quite bold none the less.

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16
February
2009

Search for Your Reputation on Twitter

Use search.twitter.com to find out what your reputation is on Twitter.  You may be surprised at what others are saying and you’ll be able to get into the conversation.

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