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21
May
2009

Questions on Branding

Wal-Mart, Pepsi and Maxwell House change their branding - is this a good thing, a neutral thing or a bad thing?

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19
May
2009

To Write Good Copy, Copy the Best

Last Friday I got a chance to co-interview Judy Dunn of Cat’s Eye Marketing on thebrentandbrandishow.com.  Judy is an excellent copy writer and she shared her tips on writing good copy for business applications.  This is an overview summary of the discussion.

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