9
June
2009
Have a Google Profile yet? If not, go get one now! google.com/profiles This is a quick way to get a first page Google listing for your name - with all the information you want to share on it. Also, use it to promote all your websites and other social media profiles. Manage your personal brand today.
dailydrive 
Brand Management, Online Marketing, General Tips, Social Media, SEO 
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21
May
2009
Wal-Mart, Pepsi and Maxwell House change their branding - is this a good thing, a neutral thing or a bad thing?
dailydrive Brand Management Comments (0) » |
24
April
2009
You have to keep up with your competitors with you want to stay on top. Just because you have the lead doesn’t mean you’re about to get passed. MySpace basked in it’s lead until it realized it had been passed by Facebook. Now scrambling to keep up, it has cut it’s top management in order to force an about face. Lesson: your competitors are always chasing you - don’t fall asleep and let your website and online marketing become dated.
dailydrive Brand Management, Online Marketing Comments (0) » |
25
February
2009
Tropicana recently changed their product packaging and suffered a lot of negative public reaction from their customers who didn’t like the new generic look. With the huge and freely accessible focus group of the internet, this could have been an easy blunder to avoid.
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24
February
2009
Bad things can happen to good people - and those bad things will dominate the search engine listings more than the positive things will. The key is content creation - the more of the content you control, the more positive content will exist online for you.
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16
February
2009
Use search.twitter.com to find out what your reputation is on Twitter. You may be surprised at what others are saying and you’ll be able to get into the conversation.
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2
February
2009
Google Alerts is a handy tool to keep up with what’s going on online. In particular, you can use it to track what other people are saying about you and your company on websites, forums and social media websites.
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28
January
2009
Whatever you say or post online is for the most part written in stone - always be mindful of whatever you post online as it will be there for all to see all the time. If you wouldn’t want a client to read it, don’t post it.
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