Podbean Podcast Site Category :   Business   Tags :                 
12
August
2009

Facebook Gives Google Caffeine Jitters

After years of just saying “Google”, search engine competition is really heating up.  Facebook shows it’s intent to crack the real-time search market by acquiring FriendFeed - a company of ex-Google engineers.  Google counters with a preview of it’s new search engine which is code-named Caffeine.

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icon for podbean  Standard Podcasts [4:22m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (7)
23
June
2009

Google Pitches Product Ads

Google is testing out a new advertising tool called Product Ads.  If you have your products listed on Google Base, then you are eligible to try out this new offering.

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icon for podbean  Standard Podcasts [2:59m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (6)
12
June
2009

The Changing World of Search

There is a lot of interesting changes going on in the world of search - it’s not just Google-oriented anymore.  While Google still is in the driver’s seat, there’s a new wave of competition trying to flatten it’s tires.

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icon for podbean  Standard Podcasts [3:06m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (7)
9
June
2009

Google Profiles Get You Noticed

Have a Google Profile yet?  If not, go get one now!  google.com/profiles This is a quick way to get a first page Google listing for your name - with all the information you want to share on it.  Also, use it to promote all your websites and other social media profiles.  Manage your personal brand today.

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icon for podbean  Standard Podcasts [3:31m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (6)
2
June
2009

Google Gives Us New Options

Google has rolled out a new set of search options.  Find out a little bit about them and what they mean for your business website.

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icon for podbean  Standard Podcasts [3:16m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (4)
3
April
2009

Permanent Domain Redirects

A permanent domain name redirect tells Google your site is only one site in case someone links to your site using the www in front of your domain or not.  You don’t want Google thinking your one site is two, and them dividing your page rank in half as a result.

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icon for podbean  Standard Podcasts [2:29m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (5)
27
March
2009

You Can Judge a Webpage by it’s Title Tag

Your title tag should be a short and effective summary of the content on your web page - not a name of what the page is (”About Our Company”, for instance) or just your company name.  It should also be using the keywords that your web page is optimized for and unique for every page.

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icon for podbean  Standard Podcasts [2:36m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (4)
18
March
2009

Site Usability Helps Link Popularity Helps SEO

An easy to use website entices users to stick around longer and click on more of your site’s links.  The more they do this, the more the search engines take notice, thus helping your search engine optimization.

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2
March
2009

Secondary Keywords

Your primary keywords need the support of related secondary keywords to help them rank better - finding the right ones require proper research

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27
February
2009

Domain Name SEO

Your domain name does have an impact on your SEO strategy.  Registering your domain name for extended periods of time can help show Google your site has longevity which increases their confidence in ranking you highly for your keywords.

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icon for podbean  Standard Podcasts [2:55m]: Play Now | Play in Popup | Download | Embeddable Player | Hits (5)